The trademarks in this collection represent some of the finest graphic design to emanate from Britain between the wars. Author John Mendenhall has gathered over 280 trademarks and logos from the archives of the British Library and categorized them by subject. From the carefree exuberance of the twenties to the back-to-work ethic of the thirties, these trademarks reflect the moods and successes of industry prior to World War II and the advent of diversified, multi-national conglomerates.

This book will serve as an inspiration for designers and commercial artists seeking source material beyond the abstract designs of the past twenty years and will fascinate anyone with its unique and often humorous glimpse back to a more innocent era in British life.